In her new book, “Slam Dunks and No-Brainers: Pop Language in Your Life, the Media, and, Like … Whatever,” Leslie Savan, an advertising critic and Village Voice contributor, claims to explore the phrases that have entered popular usage since their inceptions. At first it seems like a fascinating idea, but under the incredibly biased and wandering hand of Savan, it turns from fascinating to insipid to ironic to annoying.
p. Savan begins by listing almost every cliched word and phrase she knows — pages and pages of them. After all that complaining, she suddenly admits to using them. “Some phrases … are just so ingrained that I figure, Why fight them?” Perhaps because you’re writing a book about how those phrases have polluted the English language? Unfortunately, you don’t get the best of both worlds; either fight slang or quit your bitching.
p. At least Savan is honest; she states outright that she is prejudiced: “There are some pop locutions that I like and others I bristle at every time.” She says that she enjoys the term “road rage” (which makes few if any appearances in the rest of the book), but that she hates “I don’t THINK so,” which somehow manages to appear several hundred times. Either Savan is trying to annoy the reader by beating a dead horse or she actually likes the phrase, like some sort of guilty pleasure.
p. She goes on to provide a definition of pop language that serves not to clarify, but to muddle and confuse. “Pop language is, most obviously, verbal expression that is widely popular and is part of popular culture. Beyond that, it’s language that pops out of its surround [sic]; conveys more attitude than literal meaning, pulses with a sense of an invisible chorus speaking it, too; and, when properly inflected, pulls attention, and probably consensus, its way.” Um, what? How is that different from slang, and why does it matter?
p. Savan begins the book with a discussion on black vernacular and how it has affected the English language overall for hundreds of years. She attributes the reversal of word meanings (i.e., “bad” meaning “good”) to slaves having to talk covertly in front of white overseers. She also postulates that whites use “black language” like “back in the day” and “old school” to sound more multicultural and in-tune with black society.
p. “Today, the language of an excluded people is repeated by the nonexcluded in order to make themselves sound more included.” According to Savan, this is what led to the humorous McDonald’s ad campaign of 2005. In an attempt to sound more urban, McDonald’s used the phrase, “I’d hit it,” to describe its double cheeseburgers. The slang term means, “I’d have sex with that cheeseburger.” McDonald’s quickly and quietly dropped the ad.
p. One of the problems with the book is that Savan feels the need to list as many examples of pop language as she can; pages and pages are used up with short examples of a term’s usage, many of which were apparently overheard by her or said by one of her friends — unverifiable and possibly made up to suit her needs. For instance, she lists dozens of times in which the phrase “I don’t THINK so” was used in the television sitcom “Friends.” It’s overkill to the extreme; no one needs to hear about every single time Chandler made a funny.
p. Another shortcoming of the book is the crippling lack of original ideas. Most of Savan’s information — rather the information she didn’t hear herself from a friend — is quoted from other books and articles. Very little of this book is her own research or theory; it reads more like a very long high school research paper. The few times she actually ventures to discuss her own personal theories, they come across as unimportant and superficial. She departs from her ramblings at one point to reveal something “possibly stupid, possibly stunning:” many popular TV shows have the letter “S” in their titles. “‘Seinfeld,’ ‘The Simpsons,’ ‘The Sopranos,’ ‘The Daily Show with Jon Stewart,’ ‘SpongeBob SquarePants,’ … ‘The Larry Sanders Show,’ ‘Mr. Show.’” Actually, those last two didn’t do so well. And just because some popular shows contain the most used letter in the alphabet doesn’t mean it is a requirement for success; look at “Lost,” “Gray’s Anatomy,” “Desperate Housewives,” “The Office,” “House” and “Family Guy.” Her revelation is as far from stunning as could be.
p. Ultimately, the book is a rambling complaint about the phrases, TV programs, people and politics she doesn’t like. “Slam Dunks and No-Brainers” lacks focus and purpose: no coherent message prevails, and the reader is left wondering what exactly Savan is trying to accomplish with this book. The prose is also cluttered, each sentence weighed down by pop words as she tries to point out the irony in using pop words. If at this point you’re thinking you shouldn’t bother reading this book: “Duh.”