On Google, all roads lead to Williamsburg

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Colonial Williamsburg announced a partnership with Google that will send clients to CW Foundation products when they search for subjects on the web, according to the Virginia Gazette.

For example, a search for recipes could send the browser to a CW cookbook or a search on a particular historical incident could bring up a CW publication that covers it.

The partnership allows Google to scan the text of selected books and show pages from those books when they match a user’s search terms. The page will also include a link that will allow the user to buy the book.