College of William and Mary Board of Visitors member Pete Snyder ’94 announced his intention to run for lieutenant governor Monday. Snyder is a technology entrepreneur who started New Media Strategies, a social media group marketing company. This past election cycle, he was a Fox News commentator who oversaw Republican campaigns in Virginia. According to The Washington Post, Snyder is attempting to brand himself as a political outsider with a business background.
Some “new media strategy” oversight – Snyder’s announcement mass e-mail to Virginia Republicans failed to be formatted – it omitted the “personalized salutation” from whatever GOP database he was using, and left the placeholder entry instead, making it look like garbage.
That sort of bang-up attention to detail is just the kind of thing people notice – and it says a lot about a guy running as the young upstart candidate who’s going to bring business savvy to Richmond.