It’s the end of the semester and you’ve got a 15-page research paper due tomorrow. You’ve sort of started the assignment (in that you may have written a paragraph last night while constantly checking your Facebook in Swem) but you need something to catapult you through the all-nighter ahead. You think “I’ll head to the Students’ X-change.”
So you make your way to the basement of the Sadler Center and into the Sexchange. After perusing the store, you settle on a Redbull and a pack of M&Ms. But when you get to the front of the line the cashier returns your student ID to you witha shake of their head. You, my friend, are out of Flex Points.
Ever wondered why your Flex Points seem to disappear?
The answer could lie in price mark-ups at the Sexchange. The convenience store sells a plethora of items including bottled beverages, bulk candy, frozen entrees, medicinal items, health and beauty items and school supplies. Located in the heart of campus, the Sexchange is a godsend for any hungry student late for class and a location of interest on campus tours.
But those who look closely at the Sexchange’s prices may be surprised at what they find.
A box of pepperoni pizza Hot Pockets costs $2.14 at Target, but a student has to shell out $3.89 for the same frozen meal at the Sexchange. Target charges $2.79 for a 8.9 oz. box of Cheerios; the Sexchange expects customers to pay $4.69.
Although many students don’t rely on the Sexchange for health and beauty products, these items appear to have the greatest price mark-up. A 4.2 fl oz. bottle of Neutrogena Oil-Free Acne Wash is available at Target for $4.69 but is priced at $7.99 at the Sexchange. Suave men’s two-in-one shampoo costs $1.94 at Target, but an unlucky student has to pay over two dollars more for the same product at the Sexchange.
The Sexchange offers some products at more reasonable market prices. A 20 fl. oz. Diet Coke costs $1.39 at Target compared to $1.49 at the Sexchange. Redbull actually costs less at the Sexchange ($2.50) than at Target ($2.79).
College Spokeswoman Suzanne Seurattan explained in an e-mail that Sexchange prices adjust to keep up with the prices of items at similar stores.
There was also an increase in product prices that went into effect at the beginning of this semester.
Additionally, students do not have to pay Williamsburg’s tax on food items purchased at the Sexchange with Flex.
“Prices of products sold on campus through the Student Exchange are analyzed annually using an industry standard practice (developing a Price and Portion Guide),” Seurattan said. “This analysis is done to keep product prices competitive with local food/snack retailers. This analysis was completed here on campus in August 2008.
The review resulted in an average four percent increase in product price. The new prices went into effect in January 2009.”
Students have noticed the raised prices at the Sexchange.
“I think there is a general consensus around campus that [the Sexchange] marks up prices,” Brandon Frey ’12 said. “They have a monopoly.”
The monopoly is compounded by the lack of convenience stores near campus. Students can easily walk to Wawa, but the nearest Bloom is one mile away and the nearest Target is nearly four miles away.
Despite this, most students are apathetic about the cost of items at the Student Exchange.
“People are going to buy anyway,” Lauren Binzer ’12 said. “It’s the only place close. It think it’s convenience over price.”
Many who use Flex, a form of credit purchased with meal plans, or their William and Mary express, a debit system accessed through student IDs, pay little attention to prices at all.
“I use Flex and didn’t even pay attention to the price,” Lindsay Brannan ’10 said. “But I do think things are more expensive.”
Neither dining services nor university relations have received complaints about the price mark-up at the Sexchange.
“[We have had] no complaints that I am aware of,” Director of Dining Services Matthew Moss said. “I’ve actually taken this position five weeks ago, so we have not had any complaints in the last five weeks, and we do not have records of any substantial complaints.”
More students expressed concern over the Sexchange’s hours of operation than its prices.
“What frustrates me is that the dining halls close at 8 p.m., and there is nowhere else to go, “Frey ’12 said. “I mean, there is Wawa, but [the Sexchange] is so convenient. Why wouldn’t you have it open 24 hours?”
Though students may have to pay a couple dollars more for evening snacks at the Sexchange than at Bloom, no one seems to mind all that much.
